Free value proposition checker
Paste the one or two sentences that say what you do for the reader, or your whole cold email. See whether it names a problem they would recognize, in plain words, with fixes and the research behind each check.
Each check is explained in plain words. Checks based on research link to the source. The rest are labeled as writing practice.
Say what goes away or what changes for them, not what your product is. Cold emails that led with the buyer's priority did better than a pitch. One source is cold call data and is labeled that way.
30 Minutes to President's Club, 202530 Minutes to President's Club, 2024Salesforce, 2022
Words like "all-in-one" or "streamline" say little. Gong's call data found problem words beat buzzwords, and two psychology studies outside sales found jargon and fancy words make a message harder to take in.
30 Minutes to President's Club, 202430 Minutes to President's Club, 2025Public Understanding of Science (Bullock and colleagues), 2019Applied Cognitive Psychology (Daniel M. Oppenheimer), 2006
A claim like "3x ROI" floats with no context about their problem. On cold emails it went with lower success. Describe the problem instead, and never invent a number.
Start from the reader's situation, not "We" or your company name. A soft check: it never fails a draft on its own.
A concrete task, role, or situation beats a line that could be sent to anyone. Rewarded when present, a soft miss when absent.
Only when you add the reader's role. A senior reader needs the business impact. A hands-on reader needs the daily problem. Left blank, it is marked Not checked and never counts against you.
Gong Labs, 202330 Minutes to President's Club, 2025Gong, 2026
Say what you do for them in one or two sentences. This is a writing practice, not a study result. No study measures the length of a value line.
Writing practice
Naming a cost they had not weighed can beat restating a need they already know. It is optional: skipping it never lowers your score.
The one or two sentences that say what you do for the reader: the problem that goes away, or what changes for them, in their words. It is not a description of your product.
Yes. The checker grades the whole thing. For a whole email, the length check counts how many sentences talk about what you offer, instead of counting every sentence.
Both are optional. With the role, the checker sees whether the angle fits a senior or a hands-on reader. With the problem, it sees whether your line uses your buyer's own words. Left blank, those checks are Not checked and never lower your score.
Not on a first cold email. A promise like "3x ROI" has no context about their problem yet. Describe the problem instead. A number from their own world, such as one they shared, is fine.
It is free with no sign-up, and nothing you type is stored.