Length for a cold note
Short cold notes tend to do better. A note a little over 100 words is not an automatic fail when the extra lines are about the buyer's priority.
Free cold email length checker
Paste your cold email. See whether it is short enough to read in one pass, and what to cut, with plain-English fixes and the research behind each check.
Each check is explained in plain words. Checks based on research link to the source. The rest are labeled as writing practice.
Short cold notes tend to do better. A note a little over 100 words is not an automatic fail when the extra lines are about the buyer's priority.
Short words and short sentences are easier to read. A note is not failed only for being over 50 words.
Short paragraphs are easier to read on a phone than one big block of text.
One reason for writing is easier to answer than several. This is a writing practice, not a study result.
Writing practice
Feature lists, product lines, and return-on-investment claims make a cold note longer without making it more useful.
Only when you add a subject. Subjects that get opened tend to be a few plain words.
A clean draft, with each issue quoted from your words. This is a writing practice.
Writing practice
Short enough to read in one pass: a few short sentences about their situation and one question. The checker does not fail a note only for going a little over 100 words, as long as the extra lines are about their priority.
No. A note that is too short may not say why you are writing. Cut lines about your product first, and keep the lines about their world.
It is a rough estimate at an assumed pace of 200 words a minute. It is there to help you picture the reader, not a study number.
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