No leftover template fields
A field like {{first_name}} or [Company] that did not fill in shows the email is a mass send.
Free sales email personalization checker
Personalization Checker
Paste your sales email. See whether it reads like it was written for one real person, with plain-English fixes and the research behind each check.
- Free, no sign-up
- Nothing you type is stored
- Every rule shows its source
What the Personalization Checker checks
Each check is explained in plain words. Checks based on research link to the source. The rest are labeled as writing practice.
More than a name
A first name or a company name alone is not personalization. A detail you found about them is.
Detail tied to a problem
The detail should connect to a problem or priority they have, not just show you looked them up.
Fits the reader's level
Only when your notes give their role. Senior readers need a company priority. Others need the day-to-day problem.
Not template language
Lines like "companies like yours" could go to anyone, which is the opposite of personal.
No off-topic flattery
A hobby or a compliment with no business point is not enough. Tie it to their work or drop it.
Uses what you know
Only when you add notes. The email should use a specific detail from them.
Questions
What counts as personalization in a sales email?
A detail about their situation that you found through research, tied to a problem or priority they have. A first name or a company name alone does not count.
Why add what I know about them?
It is optional. With it, the checker can see whether your email uses a specific detail from your research, and whether it fits their role.
Is it bad to mention their hobby or a post they wrote?
Not if it leads to a business point. On its own, a hobby or a compliment does not show you understand their work.
Is it free? Do you store my email?
It is free with no sign-up, and nothing you type is stored.